“I have also bought from small shops in Hannover and LUbeck, Tsim Sha Tsui and the Nathan Road in Hong Kong, Copenhagen and Chicago. One of my favourite shops is Swiss Time, in my home town of Portland, Maine. They mainly sell new pieces, but inside the shop there’s a display case with 50 or so tempting collectibles. A 1948 Longines in steel and gold, perfect condition, for $600; a 1999 Rolex Explorer II, as new, with its box and papers for $4,500 – that’s almost as good as the world’s best lobster roll, which you can find just two blocks away.”
Swiss Railway and Mondaine challenge to Apple over iconic watch design.
Zurich, Switzerland, September 2012
Mondaine has made the Swiss Railways Clock a world renowned design icon over the past 26 years with its watch and clock collection. Apple has now used this specific design on its new IOS6 operating system for the iPad, launched on the 19th September 2012. Federal Swiss Railways operator SBB has approached Apple regarding its use, as they hold the copyright for the design created by Hans Hilfiker in 1944 on behalf of SBB.
Andre Bernheim, co-owner of family owned Swiss watch manufacturer Mondaine, which holds the longterm exclusive worldwide license from SBB to produce, distribute and market watches and clocks based on the iconic design since 1986 says, “the app is pretty much identical to the Mondaine watches and clocks, a design for which we hold the worldwide and exclusive license from the Federal Swiss Railway authorities, SBB. The Mondaine brand has made this design internationally accessible and desirable to consumers at affordable prices, raising awareness through its global marketing campaigns and championing its heritage with clock installations around the world; from London’s Design Museum to the Museum of Modern Art in New York, in Japan and even central Seville, Spain. The high readability, the precision craftsmanship and its modern-classic look make our watches highly recognizable and attractive to consumers of all ages, anywhere in the world.
On the one hand we are incredibly proud that Apple, a brand with global recognition has selected this very specific design and hope on the other hand, that the copyright and our license issue will be settled soon so that Apple, SBB and Mondaine can work together in the future.”
Bernheim added, “The brand’s association with Apple is certainly a great opportunity for us to communicate with global consumers who would want to purchase the physical watch and clock as featured on their iPad.”
Mondaine watches and clocks are available from all good watch retailers and selected department stores on all continents. For international store locator, models and history, please visit www.mondaine.com
For more information, please visit www.mondaine.com or contact Mondaine Watch
Ltd., Lessingstrasse 5 CH-8027 Zurich T +41 58 666 88 00 – f +41 58 666 87 00 firstname.lastname@example.org
Jill and Claude Guyot have been servicing and selling new and vintage watches at their Portland, Maine-based store, Swiss Time, for more than 30 years. “The gold dilemma has made more clients—those who were tentative about selling old watches—likely to part with their pieces if they need the money. The gold value has made parting with the watch more attractive,” says Ms. Guyot. The family firm’s watchmaker, John Muse, agrees. He points to a selection of beautiful Elgin, Hamilton and Waltham time pieces and says: “We’re seeing a part of U.S. history destroyed because of the melting down of gold and silver cases.”
The Robb Report – Watches: Time-Savers
January 1, 2002
Whichever repair avenue you choose, you will have to be patient. “Because of the growth in mechanical watch sales over the past 15 years, the number of watches in need of servicing has outgrown the number of repairers,” says Swiss-born and trained watchmaker Claude Guyot of Swiss Time, an independently owned Portland, Maine, store. “Most of us are swamped with work.”